Noodles and Rice

Whiskey with fish

by Tom on April 15th, 2008

When you go to buy whiskey, do you ever get enough fish with it?  If not try buying Suntory old whiskey coming out of winter and you may finally get what you need.  Japanese manufacturers have a bizarre way of cross promoting products.  Tins of fish with bottles of whiskey, scrubbing brushes with packets of chips.  It seems like the connection isn’t so important as the concept of giving you a gift and getting you to try another product.

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POSTED IN: Ingredient Spotlight, Japanese